Continuing increased demand for matcha, plus severe tencha shortages this year (the leaf behind matcha), have increased all matcha prices, causing shortages including Japan itself, where average prices are up 265% (inttea.com), and that’s without tariff! 

Our matcha prices have risen dramatically this quarter. and we have absorbed rising costs up to now. We don’t wish it, but it's weeks overdue: to maintain our 3-ingredient list, sources unchanged for 23 years, we must raise our final prices by 25% on average. Again, less is more. Compare Pirates to products in your store: their package looks big and the price low. Now look closely what does the same size serving cost and what do you get? How much does the bag make? Pirates has everything you want and nothing you don’t, for 30-50% less on average. Sip the difference and uplift your chai standard to Pirates—still freshly made small batch excellence ready to ship now–order now.

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